Web Analysis week 6 (Part 3 hypertexts )

Use of Hypertexts

The homepage consists of many images with hypertexts on them. This lets you as a viewer have more informed choices about what interactive routes can be taken online. As Lister quotes ‘Hypertext links allow the reader to follow his or her own path through a body of information or narrative’ (Lister 2007:387)
The user can move navigate their way around the website easily and in any way and order you want to by clicking on these hypertexts. Some examples of the content of the website accessed via hypertexts are: articles on sex and relationships ‘shortcuts to relationship success’
http://www.cosmopolitan.co.uk/index.php/v1/Love_and_Relationships_success_advice/9093
Fashion tips ‘update your wardrobe for winter’
http://www.cosmopolitan.co.uk/index.php/base/editorialgallery/?pic=1&aid=59196
Celeb gossip ‘was Britney drugged’
http://www.cosmopolitan.co.uk/index.php/v1/Celebrity_Gossip_Britney_Spears_Drugged/77322
I Think hyper links are good as you are allowed to select what you want to view from options that are available. You can narrow your search down by choosing your own route and creating your own unique experience. It gives a sense of instant interactivity as you can easily flip through the different pages and always get back to the homepage if you want to as its easily accessible.
When you have clicked on a hypertext on a particular section for example from the Beauty section down the left hand side of the page their is a list of all the topics that are covered in the beauty section so once you have looked at one particular page from that bit you can just click on the list to view something else. That way you don’t miss anything and rather than going back you can just click on another page from the list.
M, Lister et al (2007) New Media: A Critical Introduction, London: Routledge